Everyone is striving to live cleaner today by eating less processed foods, using environmentally friendly and non-toxic cleaning products, and being aware of their carbon footprint. People are also becoming more aware of what ingredients are used in personal care products such as sunscreen, makeup, and moisturizers. Leading retailers such as
Sephora and
Target have recognized the importance of identifying which beauty products truly are organic and natural, and banning products whose ingredients have been found to be hazardous to our health.
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